The Basics

Since its establishment in 1992, Wines Overland, a merchant of both Old and New World wines, has earned a strong reputation as the Asia-Pacific specialists thanks to a thriving and successful export business that caters to all the major markets in the Asia-Pacific region, as well as southern Africa and the Indian Ocean. Based in Paris, the company also has a regional office in Hong Kong.

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What We Can Do For You

Wine Merchants:
At Wines Overland, our customers benefit from our extensive knowledge of wines and markets, combined with a global network of wineries and producers. Our portfolio includes a wide range of Chateaux and Estate wines from the Old World, as well as a number of exciting, innovative brands from the New World, all of which have been singled out by our in-the-field sourcing team for their quality.

Portfolio Management:
We can take responsibility for both wine selection and export operations on behalf of our customers. As a result, our customers simply need to deal with one point of contact to manage all of their wine requirements – no matter how complex – from initial sourcing and overseas stock allocation management through to logistics and invoicing.

Private Brand Development:
By combining our specialist wine knowledge with our expertise in marketing, branding, and packaging within the Asia-Pacific region, we can help our customers to develop their own unique wine brand. Working with each customer individually, this process begins by defining the requirement, sourcing the wine, and then working to ensure that the product's branding and packaging reflects each customer's own unique identity, brand values, and desired price point.

Brand Representation:
In addition to our work with the companies and organisations that purchase wines from our portfolio, we also work closely with individual wine producers around the world who utilise us as their export manager in emerging markets. As such, we can act as brand ambassadors, liaising with customers as necessary, and providing expert assistance and local knowledge that will ensure that the right wines are being seen by the right people at the right time, in both new and established markets.

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Why We're Able To Do It

At Wines Overland, we have many years of experience with wine and the wine business, and therefore understand the market very well: from production, sales, and marketing through to shipping and logistics. In addition, we make it our business to stay on top of all of the latest wine trends, thanks to our intimate knowledge of both local and global wine markets. Our wide network of contacts in this high-growth area has been built up by our staff, who are out in the field tasting new wines, meeting up-and-coming producers, and discovering the hidden gems of tomorrow. As such, we can be sure that our customers benefit from easy access to the some of the world's best wines, and tomorrow's stars today.

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